search query: @indexterm Hotel and catering industry / total: 391
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| Author: | Medina-Munoz, D. Garcia-Falcon, J. M. |
| Title: | Successful relationships between hotels and agencies |
| Journal: | Annals of Tourism Research
2000 : VOL. 27:3, p. 737-762 |
| Index terms: | Tourism Tourist industry Hotel management Strategic management Hotel and catering industry |
| Language: | eng |
| Abstract: | The establishment of cooperative relationships with other organizations is becoming increasingly crucial for tourism organizations. The empirical research of this study is the first aiming to identify the determinants of successful relationships between hotels and travel agencies, the most cost-effective way for a hotel to extend its sales and marketing efforts. |
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