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| Author: | Oh, H. |
| Title: | Revisiting importance-performance analysis |
| Journal: | Tourism Management
2001 : DEC, VOL. 22:6, p. 617-627 |
| Index terms: | Tourism Tourist industry Marketing strategy Hotel and catering industry Analytical review |
| Language: | eng |
| Abstract: | The author conducts a critical review of past studies, reanalyzes published data to raise questions, and develops suggestions for future hospitality and tourism research applying importance-performance analysis. |
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