search query: @indexterm Hotel and catering industry / total: 391
reference: 203 / 391
| Author: | Barsky, J. Nash, L. |
| Title: | Evoking emotion: affective keys to hotel loyalty |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2002 : FEB, VOL. 43:1, p. 39-46 |
| Index terms: | EMOTIONS HOTEL AND CATERING INDUSTRY LOYALTY |
| Language: | eng |
| Abstract: | This study examined the emotions created by hotels, the role that emotions play in the selection of a hotel, and the effects of emotions to room rates and brand image. It was found that the emotions a guest feels during a hotel stay are critical components of satisfaction and loyalty. |
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