search query: @indexterm Hotel and catering industry / total: 391
reference: 202 / 391
Author: | Marinova, A. Murphy, J. Massey, B. L. |
Title: | Permission e-mail marketing as a means of targeted promotion |
Journal: | Cornell Hotel and Restaurant Administration Quarterly
2002 : FEB, VOL. 43:1, p. 61-69 |
Index terms: | ELECTRONIC MAIL HOTEL AND CATERING INDUSTRY MARKETING SALES PROMOTION |
Language: | eng |
Abstract: | Hospitality operators should be able to use e-mail marketing (by permission) to build relationships with their existing customers. The question is how to make it work. |
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