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| Author: | Wei, S. (et al.) |
| Title: | Uses of the internet in the global hotel industry |
| Journal: | Journal of Business Research
2001 : DEC, VOL. 54:3, p. 235-241 |
| Index terms: | Internet Hotel and catering industry International Statistical methods |
| Freeterms: | email WWW |
| Language: | eng |
| Abstract: | This article discusses a study carried out among the membership of Global Hoteliers, an organization of executives in the international hotel industry. The study looked into the uses of the Internet, e.g. the World Wide Web (WWW) and the E-mail, and at any organizational and geographical influences on those uses. Hotel size, star rating, and hotel type were among the organizational factors having some significant effect on certain aspects of the information hotels posted on the Internet. Similarly, the geographical location of hotels was also found to have significant effect. The similarities and differences of the use of the Internet among global hotels calls for future research into the relationship btw. market segmentation, organizational buying behaviour, hotel operations and information technology. |
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