search query: @indexterm Hotel and catering industry / total: 391
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| Author: | Verma, R. Plaschka, G. Louviere, J. J. |
| Title: | Understanding customer choices: a key to successful management of hospitality services |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2002 : DEC, VOL. 43:6, p. 15-24 |
| Index terms: | Hotel and catering industry Hotel management Consumer choice |
| Language: | eng |
| Abstract: | Discrete-choice analysis gives managers an effective way to determine which product and service attributes have the greatest effect on consumers' purchase decisions. |
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