search query: @indexterm Hotel and catering industry / total: 391
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| Author: | Caldwell, C. Hibbert, S.A. |
| Title: | The influence of music tempo and musical preference on restaurant patrons' behavior |
| Journal: | Psychology & Marketing
2002 : NOV, VOL. 19:11, p. 895-917 |
| Index terms: | Restaurants Hotel and catering industry Consumer behaviour Music |
| Language: | eng |
| Abstract: | This article reports research into the effect of music tempo and musical preference on consumer behaviour in a restaurant. The research investigates the extent to which these two variables influence actual and perceived time spent dining, the amount of money spent, and outcomes in terms of enjoyment of the experience, and future behavioural intentions. The results show that music preference provided a better explanation of actual time spent dining than tempo, although neither variable had a significant effect on perceived time. Time spent in the restaurant was the most powerful predictor of money spent in the restaurant. Finally, the outcomes of the restaurant encounter were found to be significantly related to musical preference, but the effects of music tempo were nonsignificant. |
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