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Author:Dermody, M.
Title:The impact of NFL games on lodging industry revenue
Journal:Journal of Travel & Tourism Marketing
2003 : VOL. 14:1, p. 21-36
Index terms:Hotel and catering industry
Tourist industry
Travel
Leisure industry
Sports industry
Language:eng
Abstract:There seems to be a positive impact for the industry in most market areas on lodging variables. Results indicate too that the lodging industry exhibited a positive dollar impact in NFL market areas.
SCIMA record nr: 248789
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