search query: @indexterm Hotel and catering industry / total: 391
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| Author: | Leskiewicz Sandvik, I. Sandvik, K. |
| Title: | The impact of market orientation on product innovativeness ans business performance |
| Journal: | International Journal of Research in Marketing
2003 : VOL 20:4, p. 355-376 |
| Index terms: | HOTEL AND CATERING INDUSTRY MARKET ORIENTATION |
| Language: | eng |
| Abstract: | This article reports a study of the impact of market orientation on business performance. The author´s propose the use od product innovativeness as a mediatos of the influence of market orientation on business performance. Author´s define product innovativeness along two dimensions; use of new-to-the market products and use of new-to-the-firm. Relative price premium, sales growth, capacity utilization and profitability are represented as a part of business performance. |
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