search query: @indexterm Hotel and catering industry / total: 391
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| Author: | Emmer, R.M. (et al.) |
| Title: | Marketing hotels using global distribution systems |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2004 : VOL. 44: 5-6, p. 94-104 |
| Index terms: | Marketing Hotel and catering industry Internet |
| Language: | eng |
| Abstract: | This reprinted article published originally in 1993 focuses on global distributions systems (GDSs) and their use as a marketing tool for hotel operators. Suggestions about how hotels can maximize bookings from the global distribution network are made. |
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