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| Author: | Gregory, S.R. Kline, S.F. Breiter, D. |
| Title: | Group sales and marketing in convention hotels: internet and web usage |
| Journal: | Journal of Travel & Tourism Marketing
2005 : VOL. 18:1, p. 67-77 |
| Index terms: | Hotel and catering industry Internet Technology Sales Marketing USA |
| Language: | eng |
| Abstract: | This article examines the perceptions of convention hotel sales and marketing professionals about linking Internet and World Wide Web to the group sales process. The article aims to identify the types of interactive and non-interactive Web site marketing features. The effectiveness of traditional marketing and e-marketing activities is compared analysing the top tier convention hotels in the United States. |
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