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| Author: | Baloglu, S. Pekcan, Y. A. |
| Title: | The website design and internet site marketing practices of upscale and luxury hotels in Turkey |
| Journal: | Tourism Management
2006 : FEB, VOL. 27:1, p. 171-176 |
| Index terms: | internet marketing Turkey hotel and catering industry |
| Language: | eng |
| Abstract: | The objectives of this study are both to analyze the websites of a group of 4- and 5-star hotels in Turkey in terms of site design characteristics and site marketing practices on the internet and to investigate variations in design and use of marketing elements on the internet based on hotel type. The results show that irrespective of the hotel type the hotels do not exploit the internet to its full potential and effectively market themselves. |
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