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| Author: | Herstein, Ram Mitki, Yoram |
| Title: | From branded to endorsement corporate identity strategy: the case of the Fattals Hotel Management Group |
| Journal: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2008 : VOL. 63:3 p. 48-56 |
| Index terms: | travel hotel and catering industry image processing case studies |
| Language: | eng |
| Abstract: | This paper presents the results of a case study of the Fattals Hotel Management Group's transition from branded corporate identity to an endorsement corporate identity. The writes underline the importance of cooperation between all the members of the organization when creating the new identity. |
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