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| Author: | Jörg, G. |
| Title: | Differenzierung: Apples Akzente. *APPLE COMPUTER INC |
| Journal: | Absatzwirtschaft
1993 : APR, p. 80-85 |
| Index terms: | COMPUTER INDUSTRY MICROCOMPUTERS MARKETING STRATEGY DESKTOP PUBLISHING ALLIANCES |
| Language: | ger |
| Abstract: |
SCIMA