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Author: | Eisenhardt, K. M. |
Title: | Making fast strategic decisions in high-velocity environments. |
Journal: | Academy of Management Journal
1989 : SEP, VOL. 32:3, p. 543-576 |
Index terms: | DECISION MAKING STRATEGY CONFLICT MICROCOMPUTERS |
Language: | eng |
Abstract: | The speed of strategic decision making is explored. Previous work is extended by exploring how executive teams actually make fast decisions. The setting is the high-velocity microcomputer industry. The evidence suggests that fast decision makers use more, not less, information, than do slow decision makers. They also develop more, not fewer, alternatives. In contrast to current literature, it is found that centralized decision making is not necessarily fast, but a two-tiered layered advice process, emphasizing input from experienced counsellors, is fast. The findings also indicate that conflict resolution is critical to decision speed, but conflict per se is not. |
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