search query: @indexterm R&D MANAGEMENT / total: 395
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| Author: | Perlitz, M. Dreger, C. |
| Title: | Innovation statt Akquisition: Strategisches Pharmamarketing. |
| Journal: | Absatzwirtschaft
1996 : JUL, p. 62, 64-67 |
| Index terms: | PHARMACEUTICAL INDUSTRY MARKETING STRATEGY INNOVATION PRODUCT POLICY R&D MANAGEMENT EUROPE |
| Language: | ger |
| Abstract: |
SCIMA