search query: @indexterm R&D management / total: 395
reference: 69 / 395
Author: | Perlitz, M. Dreger, C. |
Title: | Innovation statt Akquisition: Strategisches Pharmamarketing. |
Journal: | Absatzwirtschaft
1996 : JUL, p. 62, 64-67 |
Index terms: | PHARMACEUTICAL INDUSTRY MARKETING STRATEGY INNOVATION PRODUCT POLICY R&D MANAGEMENT EUROPE |
Language: | ger |
Abstract: |
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