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| Author: | Perdue, R. K. McAllistar, W. J. King, P. V. Berkey, B. G. |
| Title: | Valuation of R and D projects using options pricing and decision analysis models |
| Journal: | Interfaces
1999 : Nov-DEC, VOL. 29:6, p. 57-74 |
| Index terms: | R&D management Decision analysis Option valuation Econometric models Numerical analysis |
| Language: | eng |
| Abstract: | To evaluate the prospects of innovations under development, the authors used a combination of options-pricing techniques and decision-analysis tools. They applied the process at the Westinghouse Science and Technology Center using 13 embryonic research projects as a pilot test and subsequently applied it to the center's complete portfolio of research projects. |
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