search query: @indexterm R&D management / total: 395
reference: 339 / 395
Author: | Millman, A. F. |
Title: | Understanding barriers to product innovation at the R&D : marketing interface. |
Journal: | Management Decision
1982 : VOL. 20 : 3, p. 10-22 |
Index terms: | R&D MANAGEMENT PRODUCT DEVELOPMENT MARKETING MANAGEMENT COMMUNICATION INNOVATION |
Language: | eng |
Abstract: |
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