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| Author: | Bhalla, A. Henderson, S. Watkins, D. |
| Title: | A multiparadigmatic perspective of strategy: a case study of an ethnic family firm |
| Journal: | International Small Business Journal
2006 : OCT, VOL. 24:5, p. 515-537 |
| Index terms: | case studies ethnic groups family firms small and medium-sized enterprises (SMEs) strategy Asia United Kingdom |
| Language: | eng |
| Abstract: | Research on family businesses has a long history of lacking theoretical underpinnings, especially with respect to strategy. Moreover, the family of the companies in qusetion has frequently been assumed to be Anglo-Saxon, unless the family business of an ethnic minority has been the specific subject of the research. This paper broadens the prevailing discourse by studying the strategic affinities of an ethnic family company in the context of Whittington's (1993) framework, which proposed four approaches to the study of business strategy. The subject of this study, GOF, is a medium-sized family company of ethnic foods and drinks in the UK |
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