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| Author: | |
| Title: | The French market for refrigeration appliances |
| Journal: | Market Research Europe
1997 : FEB, VOL. 29:2, p. 161-191 |
| Index terms: | MARKETING RESEARCH FRANCE |
| Language: | eng |
| Abstract: | This article analyses the market for domestic refrigeration appliances in France. This encompasses three broad categories: refrigerators, fridge-freezers and freezers. Refrigerators include the standard free-standing upright model, the table-top fridge and the build-in refrigerator (supplied as part of a fitted kitchen unit or system). Upright refrigerators can be either one, two or three door varieties, and can contain a freezer portion. Fridge-freezer units proper are two or three door appliances with separate units for refrigeration and freezing operations. |
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