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| Author: | Nachum, L. Rolle, J. |
| Title: | Home country and firm-specific ownership advantages. A study of US, UK and French advertising agencies |
| Journal: | International Business Review
1999 : OCT-DEC, VOL. 8:5-6, p. 633-660 |
| Index terms: | INTERNATIONAL BUSINESS UNITED KINGDOM USA FRANCE ADVERTISING |
| Language: | eng |
| Abstract: | This study seeks to assess the extent to which home countries affect the ownership advantages of TNCs and their subsequent international consequences, and to examine the possible origins of ownership advantages in certain characteristics of the home countries of the TNCs concerned or in specific attributes of individual firms. The paper presents an empirical analysis based on examination of the explanatory power of a set of ownership advantages for the international competitiveness of advertising agencies and their discriminatory power between winners and losers based in the UK, the US and France. |
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