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| Author: | McGauran, A.-M. |
| Title: | Retail is detail: cross-national variation in the character of retail selling in Paris and Dublin |
| Journal: | International Review of Retail, Distribution and Consumer Research
2001 : OCT, VOL. 11:4, p. 437-458 |
| Index terms: | RETAILING SELLING FASHIONS INDUSTRY FRANCE IRISH REPUBLIC |
| Language: | eng |
| Abstract: | In this article the processes of selling to customers in multi-national fashion stores in Paris and Dublin are compared. It is argued that the cross-national differences identified are related to differences in both national institutional structures and the organization of urban form. Intermediary societal effects theory is expanded on to explain the cross-national differences in selling patterns. Societal effects theorists argue that cross-national differences in institutional structures (such as education, training and industrial relations systems) affect the organization of production in countries. These arguments are expanded in relation to cross-national differences in retail systems and a wider range of cultural factors which can affect consumption processes. |
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