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| Author: | Noussair, C. Robin, S. Ruffieux, B. |
| Title: | Do consumers really refuse to buy genetically modfied food? |
| Journal: | Economic Journal
2004 : JAN, VOL. 114:492, p. 102-120 |
| Index terms: | Consumer behaviour Food industry France |
| Freeterms: | Genetic modification |
| Language: | eng |
| Abstract: | Willingness-to-pay information is elicited for similar food products that differ only in their content of genetically modified organisms (GMOs). Participants in the experiment are a demographically representative sample of French consumers. 35% of participants are unwilling to purchase products made with GMOs, 23% are indifferent or value the presence of GMOs and 42% are willing to purchase them if they are sufficiently inexpensive. The results contrast with surveys that indicate overwhelming opposition to GM goods. |
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