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| Author: | Eckert, S. Mayrhofer, U. |
| Title: | Identifying and explaining epochs of internationalization: a case study |
| Journal: | European management review
2005 : WINTER, VOL. 2:3, p. 212-223 |
| Index terms: | internationalization multinational companies case studies Germany France |
| Language: | eng |
| Abstract: | This paper investigates the internationalization process (hereafter as: int-proc.) of multinational corporations. Identified are international epochs profoundly characterizing the companies' int-proc. and explaining their emergence. Based on a longitudinal case study of the German company Hoechst and its merger with the French company Rhone-Poulenc to Aventis, the empirical analysis reveals that international epochs are initiated by significant changes in the power structure of the corporation, e.g. the appointment of a new CEO or a corporate merger. |
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