search query: @author McWilliam, G. / total: 4
reference: 3 / 4
| Author: | McWilliam, G. Chernatony, L. de |
| Title: | Accounting and Auditing for Brands: What Exactly Are We Valuing? |
| Journal: | Managerial Auditing Journal (IAE)
1991 : VOL. 6:1, p. 21-26 |
| Index terms: | ASSETS BRANDS INTERNAL AUDITING |
| Language: | eng |
| Abstract: |
SCIMA