search query: @author Schurdel, H.D. / total: 4
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| Author: | Schurdel, H.D. |
| Title: | Markenportrait: FABER-CASTELL - Nicht nur der Adel verpflichtet |
| Journal: | Markenartikel
1991 : JUL, VOL. 53:7, p. 324-331 |
| Index terms: | BRAND NAMES BUSINESS HISTORY OFFICE EQUIPMENT INDUSTRY |
| Language: | ger |
| Abstract: | The history of the 230 years old firm. Its activity area, foreign subsidiaries. Market share, product groups, distribution network. Number of employees. The pioneer of brand security.Adding high tech to a traditional product mix. The evaluation of the work of painter Max Libermann. |
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