search query: @author Ortmeyer, G. / total: 4
reference: 3 / 4
| Author: | Ortmeyer, G. Quelch, J. A. Salmon, W. |
| Title: | Restoring credibility to retail pricing. |
| Journal: | Sloan Management Review
1991 : FALL, VOL. 33:1, p. 55-66 |
| Index terms: | RETAIL PRICING PRICE POLICY PRICE CUTTING |
| Language: | eng |
| Abstract: |
SCIMA