search query: @author Dickson, P.R. / total: 4
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| Author: | Dickson, P.R. |
| Title: | Towards a general theory of competitive rationality. |
| Journal: | Journal of Marketing
1992 : JAN, VOL. 56:1, p. 69-83 |
| Index terms: | MARKETING MANAGEMENT MANAGERS CHANGE PSYCHOLOGY PERCEPTION THEORIES |
| Language: | eng |
| Abstract: |
SCIMA