search query: @author Erickson, G. / total: 4
reference: 3 / 4
| Author: | Erickson, G. Jacobson, R. |
| Title: | Gaining comparative advantage through discretionary expenditures: the returns to R&D and advertising |
| Journal: | Management Science
1992 : SEP, VOL. 38:9, p. 1264-1279 |
| Index terms: | ADVERTISING COMPETITIVE ADVANTAGE R&D |
| Language: | eng |
| Abstract: |
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