search query: @author Dholakia, N. / total: 4
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| Author: | Pandya, A. Dholakia, N. |
| Title: | An institutional theory of exchange in marketing |
| Journal: | European Journal of Marketing
1992 : VOL. 26:12, p. 19-41 |
| Index terms: | MARKETING MANAGEMENT THEORY RESOURCE MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA