search query: @author Dholakia, N. / total: 4
reference: 2 / 4
Author: | Pandya, A. Dholakia, N. |
Title: | An institutional theory of exchange in marketing |
Journal: | European Journal of Marketing
1992 : VOL. 26:12, p. 19-41 |
Index terms: | MARKETING MANAGEMENT THEORY RESOURCE MANAGEMENT |
Language: | eng |
Abstract: |
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