search query: @author Rangan, V.K. / total: 4
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| Author: | Rangan, V.K. Menezes, M.A.J. Maier, E.P. |
| Title: | Channel selection for new industrial products: a framework, method and application. |
| Journal: | Journal of Marketing
1992 : VOL.56:3, p.69-82 |
| Index terms: | DISTRIBUTION CHANNELS NEW PRODUCTS |
| Language: | eng |
| Abstract: |
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