search query: @author Sims, C. / total: 4
reference: 3 / 4
| Author: | Sims, C. Phillips, A. Richards, T. |
| Title: | Cr`ation d'une strat`gie globale de prix. * UNITED DISTILLERS |
| Journal: | Revue Francaise du Marketing
1992 : 137, p.17-35 |
| Index terms: | STRESS STRATEGY MARKET SHARE ECONOMETRIC MODELS ALCOHOLIC DRINKS INDUSTRY |
| Language: | fre |
| Abstract: |
SCIMA