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| Author: | Shoemaker, R. Pringle, L. G. |
| Title: | Possible biases in parameter estimation with store audit data. |
| Journal: | Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 91-96 |
| Index terms: | SALES MANAGEMENT ADVERTISING MARKETING MODELS |
| Language: | eng |
| Abstract: |
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