search query: @author Schultz, R. L. / total: 4
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Author: | Leone, R. P. Schultz, R. L. |
Title: | A study of marketing generalizations. |
Journal: | Journal of Marketing
1980 : WINTER, VOL. 44:1, p. 10-18 |
Index terms: | MARKETING |
Language: | eng |
Abstract: |
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