search query: @author Groenhaug, K. / total: 4
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| Author: | Heide, M. Groenhaug, K. |
| Title: | The impact of response styles in surveys: a simulation study |
| Journal: | Journal of the Market Research Society
1992 : JUL, VOL. 34:3, p.215-230 |
| Index terms: | SURVEYS SIMULATION STYLES REGRESSION ANALYSIS FACTOR ANALYSIS |
| Language: | eng |
| Abstract: | In a total of three simulation sessions the effects of two response styles - extreme response style and yea-saying tendency - are investigated first isolated, and in the last session in a combination of the two. Results are presented. The damaging impact of respondents with an extreme response style was found to be fairly moderate. The impact of yea-saying is dependent on whether the variables are based on positively-keyed items or on negatively-keyed ones. In the combined simulation the effects caused by one type of response style were to a certain extent eliminated by the response effects caused by the other response style. So, conclusions based on regression and factor analyses can be fairly valid. |
SCIMA