search query: @author Wiersema, F. / total: 4
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| Author: | Treacy, M. Wiersema, F. |
| Title: | Customer intimacy and other value disciplines |
| Journal: | Harvard Business Review
1993 : JAN-FEB, VOL. 71, p.84-93 |
| Index terms: | CUSTOMERS VALUATION DISCIPLINE |
| Language: | eng |
| Abstract: | How was Dell Computer able to charge out of nowhere and out maneuver Compaq and other leaders of the personal computer industry? Why are Home Depot's competitors losing market to share this fast-growing retailer of do-it-yourself supplies when they are all selling similar goods? How did Nike, a start-up company with no reputation behind it, manage to run past Adidas? The article gives answers to all these questions and shows three paths to market leadership. The article is based on the authors consulting work and research that they have conducted in Index Alliance, a research and advisory service of CSC Index. |
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