search query: @author Cragg, A. / total: 4
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| Author: | Cragg, A. |
| Title: | Information and stimulation: the consultancy issue revisited |
| Journal: | Marketing and Research Today
1993 : SEP, VOL. 21, p. 179-184 |
| Index terms: | INFORMATION CONSULTANCY MARKETING |
| Language: | eng |
| Abstract: | In a frank discussion of buying attitudes, this paper examines the issue of consultancy as an inherent and inevitable element of much qualitative research and looks at the way this affects the relationship between buyers and suppliers. Some difficulties of definition are explored, especially in the light of enormous variation in qualitative research applications. This is a controversial paper which engendered a good deal of discussion. It is essential reading for those concerned with the relationship of the buyer and supplier of qualitative research. |
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