search query: @author Neslin, S. / total: 4
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| Author: | Boutillier, J. le Boutillier, S. le Neslin, S. |
| Title: | A replication and extension of the Dickson and Sawyer price-awareness study |
| Journal: | Marketing Letters
1994 : JAN, VOL. 5:1, p. 31-42 |
| Index terms: | PRICES SALES PROMOTION SHOPPING |
| Language: | eng |
| Abstract: | This research presents a replication and extension of the Dickson and Sawyer study of point-of-purchase price recall. The authors study the coffee and soda categories and estimate a multivariate model of the determinants of price recall. They find, as did Dickson and Sawyer, that consumers spend an apparently short time at the point of purchase and that in the coffee category only roughly half of purchasers can recall the exact price of the item they have purchased only seconds after having purchased it. |
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