search query: @author Nakamoto, K. / total: 4
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| Author: | Frenzen, J. Nakamoto, K. |
| Title: | Structure, cooperation, and the flow of market information |
| Journal: | Journal of Consumer Research
1993 : DEC, VOL. 20:3, p. 360-375 |
| Index terms: | CO-OPERATION MARKET INFORMATION CONSUMER RESEARCH |
| Language: | eng |
| Abstract: | This article explores the potential impact of individual consumer decisions to transmit or withhold word-of-mouth information on the flow of information in a market. Information flow is examined in networks composed of graphs and nodes, where graphs represent channels that foster information flow and nodes represent sentient decision makers who can potentially impede or foster information flow. The authors' view highlights the importance of the interplay of individuals and their social context for understanding word-of-mouth processes. |
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