search query: @author Wassenhove, L. / total: 4
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| Author: | Corbett, C. Wassenhove, L. |
| Title: | Trade-offs? What trade-offs? Competence and competitiveness in manufacturing strategy |
| Journal: | California Management Review
1993 : SUMMER, VOL. 35:4, p. 107-122 |
| Index terms: | COMPETITIVENESS MANUFACTURING STRATEGY |
| Language: | eng |
| Abstract: | Manufacturing strategy is increasingly recognizes by academics as essential to achieving sustainable competitive advantage. It is important to distinguish clearly between internal competences and external measures of competitiveness; ensuring a proper link between the two is a critical factor for success. This article suggests that: competences don't have to hurt each other; performance relative to the competition is what counts; each product has to meet some minimum requirements to have a chance of selling; and these requirements are continually becoming tougher. |
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