search query: @author Herring, J. P. / total: 4
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| Author: | Herring, J. P. |
| Title: | Senior management must champion business intelligence programs |
| Journal: | Journal of Business Strategy
1991 : SEP-OCT, VOL. 12:5, p.48-52 |
| Index terms: | MANAGEMENT INFORMATION COMPETITIVENESS MANAGERS USA |
| Language: | eng |
| Abstract: | According to a management survey conducted in 1989, American chief executives do not think that foreign competitors will pose much a threat to USA companies in the twenty-first century. Such attitudes have relegated competitive intelligence. With a few notable exceptions, USA firms have not embraced the intelligence profession as a business discipline. Senior management's critical role is emphasized in seeing that a company has the intelligence capabilities it needs to compete successfully. |
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