search query: @author Glotz, P. / total: 4
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| Author: | Glotz, P. |
| Title: | Werbung und multikulturelle Gesellschaft (Advertising and multicultural society) |
| Journal: | Markenartikel
1992 : NR. 1, p. 16-18 |
| Index terms: | ADVERTISING CULTURE |
| Language: | ger |
| Abstract: | The famous publicist Glotz analyses Germany's situation as a country of immigrants and the population's attitude towards immigrants. There are trends both towards racism and towards tolerance, friendship and love between different races living n Germany. Germany's economy needs immigrants and to accept Germans and refugees is a must. Advertising as a communication channel influencing public opinion has some role here. |
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