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| Author: | Vizjak, A. |
| Title: | Exploiting your synergy potential: promoting collaboration between business units |
| Journal: | Long Range Planning
1994 : FEB, VOL. 27:1, p. 25-35 |
| Index terms: | SYNERGY MANAGEMENT DECENTRALISATION |
| Language: | eng |
| Abstract: | Synergy as a concept of corporate strategy has become widely regarded as passe. But compelling forces are currently at work, leading firms reexamine their attitudes. Synergy potential can be realized through interrelationships between business units with high product or market affinities. This article proposes a systematic approach. It enables senior executives of diversified companies to identify affinities, to determine critical interrelationships, and to evaluate and realize synergy potential. |
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