search query: @author Cowan, D. / total: 4
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| Author: | Cowan, D. |
| Title: | Good information - generals can't do without it. Why do CEOs think they can? |
| Journal: | Journal of the Market Research Society
1994 : APR, VOL. 36:2, p. 105-114 |
| Index terms: | INFORMATION DISTRIBUTION STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | In a corps, a large formation of the army, which might consist of three divisions - 40,000 fighting men and women, the group planning the battle would be the three divisional commanders supported by artillery and supplies. In addition - and for us highly significantly - intelligence! This structure would be replicated up the line. A meeting of the general staff to plan the Gulf campaign would be atended by the head of military intelligence. |
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