search query: @freeterm Questionnaires / total: 4
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Author: | |
Title: | The people's choice |
Journal: | Broadcast
1991 : JULY 12, p. 16 |
Index terms: | |
Freeterms: | Television industry, Surveys, Questionnaires |
Language: | eng |
Abstract: | Summary of questionnaire survey of UK TV viewers choice of programmes to assess audience appeal. Research technique. Concept cards. 3 main conclusions. Choice of regional programme. Most popular concept. Average selection of 5 programmes. Future viewing environment. VCR timeshift viewing and time slots. |
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