search query: @author Weimann, G. / total: 4
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| Author: | Weimann, G. Brosius, H. Wober, M. |
| Title: | TV Diets: Towards a Typology of TV Viewership |
| Journal: | European Journal of Communication
1992 : DEC, VOL. 7, p.491-515 |
| Index terms: | |
| Freeterms: | Viewer types, Viewer behaviour, Genre preference |
| Language: | eng |
| Abstract: | A multidimentional typolgy of television viewing is constructed by combining several measures of the amount of watching of various TV genres. This typology applies several dimensions of content, time and devotion, providing a categorization of viewers according to the pattern of their TV consumption. |
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