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| Author: | Brosius, H. Wober, M. Weimann, G. |
| Title: | The Loyalty of Television Viewing: How Consistent Is TV Viewing Behavior? |
| Journal: | J. of Broadcasting and Electronic Media
1992 : Summer, VOl.36, p.321-335 |
| Index terms: | |
| Freeterms: | Television audience, Media preferences, Viewing habits |
| Language: | eng |
| Abstract: | Television viewing consistency is a very important concept in mass media research Two weeks of data from a representative panel of 2,365 British viewers were analyzed. The major finding is that, while viewing is relatively consistent, the patterns of consistency vary by television channel, program type, and even across individual programs. |
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