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| Author: | Gilbert, J. |
| Title: | "Faster! Newer!" is not a strategy |
| Journal: | SAM Advanced Management Journal
1993 : AUTUMN, VOL. 58:4, p. 4-8 |
| Index terms: | STRATEGY MANAGEMENT MARKETS |
| Language: | eng |
| Abstract: | A commonly taught definition of strategy is that is consists of the alignment of a firm's external environment. Strategy involves the efforts of top managers to guide the various parts and functions of a firm so that the whole company moves in a coordinated fashion toward agreed-upon goals. Not many years ago, many business writers and consultants held that market share was the key to business success, and thus growth was the most desirable strategy. But is speed a strategy? |
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