search query: @author Keller, K.L. / total: 4
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| Author: | Keller, K.L. |
| Title: | Conceptualizing, measuring and managing customer-based brand equity. |
| Journal: | Journal of Marketing
1993 : JAN, vol.57:1, p.1-22 |
| Index terms: | BRANDS CONSUMER ATTITUDES CONSUMER BEHAVIOUR MEASUREMENT USA |
| Language: | eng |
| Abstract: |
SCIMA